Fucking brilliant. The only words that mean anything to a creative. “Fucking,” because it is edgy and cool and the English word that adds the most emphasis to anything. You can be in Vegas. Or you can be in fuckin’ Vegas! The level of deviancy is ramped up exponentially by by seven letters and the hushed farts of conservative America. Creatives flock to the term, because we can say it at the office when other professionals can’t. We just don’t give a fuck about things like social decorum. The word is a part of us, as much as a bezier curve or proper leading.
To know a creative, is to be vastly familiar with the intricacies of the word. No matter what you say about our work, if you use the f-word you’re making us content. It means something about it got a reaction, which is all we really want in the end. Yea, art can be all for ourselves, but it only works if it gets someone excited enough to fuck it. (Figuratively, don’t actual fornicate with our canvases, you sick fuck.)
“Fucking” can go before a lot terms. Stupid, crazy, lame, bitch; it’s a long list. But if you want to find that word really makes a creative feel good, you use brilliant. “Smart” means it solved the problem efficiently and intelligently. Garner yourself a “cool” and you made a design that probably has a trendy trick under its hood. A “sweet” is almost an insult. Especially with a “pretty” in use accordingly; “pretty fucking sweet.” It has a colloquial tint draped over it, relaxing the sentiment and showing genuine surprise at your work. Taken for what it really infers, it indicates your observer is surprised to the creative pull something worth while out of their ass. (Thanks, fucker.)
The closest you’ll get to “fucking brilliant” is “fucking sublime.” This indicates a creative blew your mind with their work. They should feel good. But this comment comes with a heavy cost. The work is just too awesome. It takes whatever you are working on to a completely different stratosphere. Either no one has the competency (sublime creative included) to pull it off the right way, or the client won’t pay for it. It’s an Idea so good it takes a shit in a box just to know what it is like to be confined inside of one. So forget those Ideas. They look great in a portfolio, but won’t get a pixel width beyond the office.
Nope. The only properly paid respect is “Fucking Brilliant.”
There is no other measure of success. Live by it. Brilliant is everything. It is smart, but it is  solving the problem. It is cool, because outthinking yourself is hip. It is pretty sweet, as it makes others envious of you (and thus defensive of their own shortcomings). And it is fucking sublime. An Idea so good, it breaks through and still gets billed. Why? Because the creative is just that damned good at his job.